Paid Search

Finding an agency or new hire to manage paid search is difficult:

• It’s tough to judge expertise up front. They aren’t able to report on the metrics you really care about, so you don’t know how to reassess their work.  And you hate paying based on a % of spend.

Our team BP Data & Digital team has deep experience in this area and can bring greater insights and assistance to management teams.

Steps to Gains

• Structuring campaigns strategically to provide maximum controllability, measurability, and performance.
• Selecting a performance oriented agency or team member to manage the account.
• Implementing rigorous test and learn strategies for all elements to drive continuous gains.
• Always striving towards goal of maximizing incremental margin dollars through the channel.